The food truck business is a booming aspect of the restaurant industry. People of all ages have jumped on the train- the food truck train, that is, to experience mobile cuisine at its finest.

From pizza to crepes, you can find just about any type of palette pleasing food to appease that hungry stomach. But we’ve found a truck that satisfies our stomach and our heart all in one bite.

Meet Eric Bell- the owner and founder of Word on the Street, a fish taco truck based in Ashland, Oregon. He’s a man with a vision and desire to produce quality food with a heartfelt purpose.

With Bell’s effervescent spirit in tow, it’s hard to miss the eccentric and inviting automobile better known as Word on the Street. Whether it’s cruising by or parked to serve eager customers, the truck’s hand drawn mermaid decor makes it a fierce delight for all ages.

“I decided to have an artist paint the truck by hand, ” Bell says. “I think it’s really beautiful.”

As a chef looking for a new venture, Bell decided to purchase the truck only a few months ago to cultivate his passion for sustainable dining. Better yet, Word on the Street serves strictly non-GMO food and sustainable seafood. This palpable devotion to good eats creates the most delicious fish tacos that a food truck business could possibly muster.

“The Monterey Bay Aquarium contacted me for using sustainable food choices,” Bell says. “Now I’ll join their Seafood Watch Program and be on their list of people who support the Seafood Watch.”

Along with its crave-worthy appetite fusions, Word on the Street dishes up ample amounts of charitable works rooted in Bell’s passion to give back. Working closely with non-profit organizations gives Word on the Street a unique flavor- a dash of tasty food mixed with a whole lot of love.

“What the truck is and does is a lot like helping a non-profit,” says Bell. “I don’t have to serve sustainable foods but I do. People who eat at my truck believe in it too.”

And we’ve seen Bell’s dedicated spirit take flight! On July 4th, we were proud to partner with Word on the Street for Ashland’s 4th of July Parade & Celebration in Lithia Park. Just like Great Shape! Inc., Word on the Street puts its mission to inspire, change, and impact at the forefront of its endeavors.

Just take a look at Word on the Street’s mission statement:

“Word on the Street is a local food revolution that is DRIVEN to find people that believe in the same things we do.” 

Simple, rich, inspiring…A direct reflection of what Bell’s business is able to produce.

After only a few short months in business, Bell says it’s the passion and determination of his work that keep Word on the Street on its steady incline.

“It’s good to help others,” says Bell. “It’s good to show up in the world.”

For more information on Word on the Street, visit their facebook page or Instagram @wordonthestreetfood.